LAYOUT DESIGN / TOTW GRUFF
“Tales of the World: Gruff” is an animation pitch bible (a document which animators would take to a studio to pitch a concept for a show or movie) designed for JMC Animation student Talinn Reyes.
Designed to capture character inspirations, personalities, the world map and an episode breakdown in a visual and easy-to-digest layout. I decided we’d colour code and utilise elements like cards, bar graphs and radar charts to map their different characteristics without requiring distinct chapters that would take the reader out of the world.
Created entirely on Figma for the ease of collaboration with Bailey McNamara, we had 3-4 weekly review sessions to check our document development in line with the content we were receiving before handing off the file, page templates and logos for them to finish in their timeline.
I hope one day everyone will have the joy of experiencing this colourful world and getting to know these characters inspired by the 3 Billy Goats Gruff in their avatar-esque action/fantasy drama.
︎ FIGMA + ILLUSTRATOR
︎ Layout, Branding, Formatting
Designed to capture character inspirations, personalities, the world map and an episode breakdown in a visual and easy-to-digest layout. I decided we’d colour code and utilise elements like cards, bar graphs and radar charts to map their different characteristics without requiring distinct chapters that would take the reader out of the world.
Created entirely on Figma for the ease of collaboration with Bailey McNamara, we had 3-4 weekly review sessions to check our document development in line with the content we were receiving before handing off the file, page templates and logos for them to finish in their timeline.
I hope one day everyone will have the joy of experiencing this colourful world and getting to know these characters inspired by the 3 Billy Goats Gruff in their avatar-esque action/fantasy drama.
︎ FIGMA + ILLUSTRATOR
︎ Layout, Branding, Formatting
(mockups intentionally grouped and distorted with texture to avoid scraping)
+ internal pages also blurred for copyright protection
Tales of the World: Gruff
Designed by Eliza Gwynne and Bailey McNamara
All character illustrations by client, Talinn Reyes
(Digital Mockup)