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/ ArtScene


ArtScene 
Website Redesign
FIGMA + ILLUSTRATOR + PHOTOSHOP
Revised Website Map, Wireframes, MVP, Rebrand My first introduction project to web layouts and user interface design, this project is a rebrand, website map revision and MVP figma website design for the Sydney art supplies store The Art Scene which I use for printmaking supplies and framing.

The new “ArtScene” logo is framed by a corner protector "A", a visual reminder of their unique selling point, their custom framing service.
Their old palette not testing well in research, my rebrand’s palette elicits familiarity and maintains brand consistency through referencing the colouring of the physical store using a swatch from the red brick facade (with an hue adjustment for passion and novelty).

Rebranding Concept


Wireframe Development


ArtScene Design System
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